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    Maximising export returns: Consumer attitudes towards attributes of food and beverages in export markets relevant to New Zealand 

    Guenther, Meike; Saunders, Caroline M.; Dalziel, Paul C.; Rutherford, Paul; Driver, Tim (Lincoln University, 2015-11)
    The aim of this study is to explore consumer preferences towards selected key attributes in food, beverage, and other products in China, India, Indonesia, Japan and the United Kingdom (UK). The targeted consumer groups are ...
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    The AERU Data Portal: An introduction 

    Driver, Tim; Dalziel, Paul C.; Saunders, Caroline M. (AERU, Lincoln University | Te Whare Wānaka o Aoraki, 2018-03)
    Enterprises exporting food and beverage products from New Zealand are able to capture higher prices by marketing quality attributes of their products that are valued by final consumers. These attributes include items such ...
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    AuthorDalziel, Paul C. (2)
    Driver, Tim (2)
    Saunders, Caroline M. (2)
    Guenther, Meike (1)Rutherford, Paul (1)Keyword
    1402 Applied Economics (2)
    credence attributes (2)0908 Food Sciences (1)090804 Food Packaging, Preservation and Safety (1)1505 Marketing (1)150501 Consumer-Oriented Product or Service Development (1)150504 Marketing Measurement (1)AERU data portal (1)choice modelling (1)consumer preferences (1)... View MoreDate Issued2018 (1)2015 (1)
    This service is maintained by Learning, Teaching and Library
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