The ongoing debate over export performance : an investigation of New Zealand small industrial firms

Dean, David; Mengüç, B; Myers, Christopher

Publication

The ongoing debate over export performance : an investigation of New Zealand small industrial firms

Authors

Dean, David, Mengüç, B, Myers, Christopher

Date

1998-10

Type

Discussion Paper

Collections

Commerce Division Discussion Paper series

Keywords

export marketing, international business enterprises, international trade, small business, New Zealand

Abstract

The purpose of this study is to examine differences between low vs. high-performance exporters. For this purpose, the effects of selected firm-related and export strategy-related variables on three selected measures of export performance (i.e., annual export sales, export growth, percentage of total sales from export) are tested. The results of discriminant analysis demonstrate significant differences between low vs. high-performance exporters.