A global perspective on New Zealand's agriculture and horticultural brand

Abstract

New Zealand relies on the export of its primary products for continued economic success. However, more often than not, New Zealand’s primary products are exported as commodities (at commodity prices) rather than high-value products to international markets. This signals that there are missed opportunities in capturing higher market value for New Zealand primary products in key international export markets. We can achieve higher market value for our primary products, and support New Zealand’s primary industries by bringing that value back to producers.