Publication

Drivers and benefits of philanthropy in the US, Spanish and NZ wine industries

Date
2016-12
Type
Conference Contribution - published
Fields of Research
Abstract
This cross-national study explores the drivers of philanthropy In the American, Spanish and New Zealand wine Industries, the philanthropic activities being carried out by wine businesses, and the benefits (if any) that these businesses are gaining from undertaking these philanthropic activities. The authors interviewed winery owners or managers to obtain qualitative data, which has been subsequently categorised to identify common themes and differences across wineries or nations. It was found that all of the interviewed wineries are undertaking philanthropic activities, with the most common activity being the donation of wine. Philanthropy across these wineries is predominantly being driven by altruistic rather than strategic motives, and the main benefit to arise from philanthropic activities is personal satisfaction, rather than any improvements in business performance.
Source DOI
Rights
Creative Commons Rights
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