Questionnaire Design
Date
2012-05-13
Type
Conference Contribution - unpublished
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Fields of Research
Abstract
Survey methodology is the study of sampling of individuals from a
population with the goal of making statistical inference about that
population. A survey that measures an entire target population is
called a Census. A survey can refer to many different types or techniques of
observation, but in context of survey sampling it most often
involves a questionnaire. Surveys are conducted in numerous research fields including:
marketing, psychology, political economy, sociology, economics and
more. Surveys elicit information such as: preferences and attitudes (e.g.
type of car), behaviour (e.g. how often you eat fruit), or factual
information (e.g. income). Questionnaire design is a crucial stage in the
survey research process.
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