Expressing sense of place and terroir through wine tourism encounters: Antipodal reflections from France and New Zealand
Authors
Date
2021
Type
Book Chapter
Collections
Keywords
Fields of Research
Abstract
This chapter explores the ways the wine regions of Burgundy (France) and North Canterbury (New Zealand) are experienced by tourists. A major focus is on the concept of terroir and its differing mobilisation and appreciation as an expression of place. Whereas terroir is seen as part of the moral and cultural value of wine production in Burgundy, this is less the case in North Canterbury, where wine is enjoyed in a less formal cultural context. A sense of place is, however, being developed by wine producers in North Canterbury, drawing on their own recent pioneering endeavours and distinct landscapes. In some cases, the indigenous Māori term tūrangawaewae is used to express something of the meaning of the land, though this is not always considered appropriate. Cellar door experiences are also shown to differ between Burgundy and North Canterbury where, in the latter case, there is a more hedonistic and aesthetic tone, and the cellar door is seen more as a part of a wider regional tourism offering than as a vector of transmission of venerable winemaking knowledge and traditions. Comparing the regions in this way allows the demonstration of wider differences between continents, cultures and wine’s Old and New Worlds.
Permalink
Source DOI
Rights
© The authors