Visitor decision making, on-site spatial behaviours, cognitive maps and destination perceptions : a case study of Kaikoura

Abstract

Understanding visitor decision making, on-site spatial behaviours, cognitive maps and destination perceptions enhances understandings of the way in which tourism and visitors impact upon local communities. It should also suggest dimensions along which visitor behaviour could be modified in line with policy goals and planning strategies in such a way that outcomes are made more predictable. This is a central issue for many communities within New Zealand which are either already involved in tourism to varying degrees or may be considering such involvement. Only by having a thorough understanding of visitors and their behaviours can this issue be addressed. To this end, the case study reported here of visitors to Kaikoura indicates how policy and development goals can be clarified through increased understanding of the visitors themselves.