A survey of Christchurch consumer attitudes to meat

Yandle, C. A.

Publication

A survey of Christchurch consumer attitudes to meat

Authors

Yandle, C. A.

Date

1967-11

Type

Monograph

Collections

AERU Research Report series

Keywords

consumer attitudes, meat, willingness to pay, consumer choice, decision making, marketing strategies, surveys, Christchurch

Abstract

This paper presents the analysis, methods, and results from a survey of meat buying attitudes and consumption patterns in the Christchurch metropolitan area. The project is part of a larger study to determine and measure factors affecting pricing and consumption of meat in New Zealand.