Publication

Marketing recreation for non-profit organisations

Citations
Altmetric:
Authors
Aimers, Jenny
Date
1985
Type
Dissertation
Collections
Restricted Theses and Dissertations
Department of Tourism, Sport and Society
Keywords
recreation, marketing, product development, non-profit organisations, market research
Fields of Research
ANZSRC::1505 Marketing, ANZSRC::150503 Marketing Management (incl. Strategy and Customer Relations)
Abstract
Marketing recreation for non-profit organisations is a new concept, one open to a lot of misconceptions. Here I have attempted to present an easy to follow "How To" which is relevant to non-profit organisations in New Zealand. This is based on current literature on the subject and suggestions and advise from people skilled in marketing, especially in the non-profit field.
Permalink
https://hdl.handle.net/10182/6233
Source DOI
Rights
https://researcharchive.lincoln.ac.nz/pages/rights
Creative Commons Rights
Access Rights
Digital thesis can be viewed by current staff and students of Lincoln University only. If you are the author of this item, please contact us if you wish to discuss making the full text publicly available.
Full item page