The potential for expansion of the organic industry in New Zealand : a contingent valuation of consumers WTP for organic produce

Abstract

This paper examines the past and current development of the organic industry in New Zealand. Organic farming in New Zealand has changed and grown rapidly over the last 10 years. This has mainly been due to the development and targeting of niche markets overseas. A review of the literature on the development and future prospects for organic products predicts continuing increases in demand in most of the main markets, many of which New Zealand has the potential to target.