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Publication

Hokitika Wildfoods Festival: Business and Marketing Plan

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Authors
Sleeman, R, Hindson, A, Simmons, David
Date
2003
Type
Report
Collections
TRREC Report series
Keywords
marketing plan, festival management, business management, risk assessment
Fields of Research
ANZSRC::350803 Tourism management, ANZSRC::350804 Tourism marketing, ANZSRC::350405 Sport and leisure management
Abstract
Content:- Key decisions and recommendations -- Introduction --Strategic review -- Vision, Objectives and strategies for the festival -- Festival concept -- Infrastructure and service plan --Risk management -- Festival management/governance structure -- Financial -- Marketing plan -- Business plan implementation -- Performance indicators and measurement -- Appendix
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https://hdl.handle.net/10182/19985
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© Lincoln University. Tourism Recreation Research and Education Centre.
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