Promoting breastfeeding behaviour: An integration of persuasive communication and the theory of planned behaviour
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2012
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Conference Contribution - published
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Abstract
Malnutrition is, unfortunately, a common problem in developing countries. Several health organizations such as WHO and UNICEF have advised that providing exclusive breastfeeding in the first six months of a child's life is one way to decrease the incidence of malnutrition. Clinically, many additional benefits can be derived from exclusive breastfeeding (Galson, 2008). Yet, while exclusive breastfeeding has been strongly recommended by health professionals, the percentage of Indonesian mothers who breastfeeds exclusively for their child's first six months is still lower than that in many countries (UNICEF, 2006). Given this, there is a need to formulate a strategy to promote breastfeeding in Indonesia in general and six months exclusive breastfeeding in particular. Persuasive communication is one mechanism that presumably can influence both intentions and subsequent behaviour.
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© 28-29 June 2012. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic or mechanical, photocopying, recording or otherwise without the prior permission of the copyright owner. Copyright rests with the authors.