An analysis of New Zealand dairy farmers' discussion groups

Abstract

The objective of this dissertation was to investigate the reasons farmers attend discussion groups with respect to the benefits the technique may provide. Problems and suggestions for improvement were also considered. Furthermore, the study described the group facilitators' role and investigated the skills for running effective groups as well as the strategies for dealing with difficulties and problems. Using a questionnaire approach, three discussion groups from different regions in the South Island of New Zealand, and twenty four Dexcel Consulting Officers, were surveyed. The results showed that farmers obtain benefit highly from the social aspect of the meetings. The discussion group is an environment which encourages farmers to share their experiences and ideas as well as compare their own situations with others in the group. It builds farmers' confidence and motivation, functioning not only as a valuable source of information, but also in helping farmers solve their problems.

The Consulting Officers (COs) also indicated the high value placed on the social aspect of the meetings, particularly with respect to geographic location, age and personality types. The COs think their main role is to provide farmers with technical information, but they also think people and listening skills are also relevant. The weather and different personality types are considered the main difficulties when running the groups. The group convenor plays an important role, not only ensuring a good meeting venue, but also helping the CO in the process of selecting the host farmers as well the topics for the meetings. The host farmer should provide the COs with main topics for the meetings, so that the discussion is based on his/her issues. Thus, the COs should work closely with the host farmers. In general, meetings occur every 5-6 weeks, and last around 3 hours. The number of farmers per group should be around 15. Group effectiveness should be constantly measured, not only by recording the meeting attendance, but also through formally gauging farmers' opinions on the help provided by the technique.