Publication

Optimal pricing and promotion for agricultural marketing agencies

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Authors
Martin, Sandra K., Young, L., Zwart, A. C.
Date
1986-02
Type
Monograph
Collections
AERU Research Report series
Department of Financial and Business Systems
Keywords
agricultural marketing, marketing, farm production, mathematical models, pricing structures
Fields of Research
Abstract
Marketing agencies which operate in international markets are faced with pricing and promotion decisions in individual markets. Economic theory can assist in these tasks by providing a framework for evaluating specific commercial strategies in particular products. Therefore, the Agricultural Economics Research Unit has an interest in theoretical research which widens our understanding of optimal decision making by agencies operating in agricultural markets.
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aeru_rr_177.pdf
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https://hdl.handle.net/10182/494
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