Motivations to engage in last chance tourism in the Churchill Wildlife Management Area and Wapusk National Park: the role of place identity and nature relatedness

Abstract

The threat that climate change impacts pose to rare and vulnerable destinations has given rise to a phenomenon known as last chance tourism. This travel behaviour involves tourists increasingly travelling to destinations they perceive to be critically threatened, while contributing to greenhouse gas emissions and climate change impacts in these very places. For last chance destinations to be managed effectively in the face of climate change, a clearer understanding of what drives this travel behaviour is needed. Drawing on the importance of place and nature to identity construction, this research uses a structural equation modelling approach to examine last chance tourism motivations in Churchill, Canada. Results provide evidence of a motivation to engage in a last chance experience. They also indicate that this motivation is related to a desire to share a connection to nature with similar individuals, and to become part of the local story. Beyond this, results show that visitors’ sense of place identity and nature relatedness contribute significantly to their motivation to engage in last chance tourism. Findings from this research are important to the management of last chance destinations, including protected areas that are legislated to preserve significant natural and cultural features.