Publication

Japanese kiwifruit consumer consumption behaviours and product preferences: A Latent Class Analysis

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Authors
Tait, Peter, Saunders, Caroline, Dalziel, Paul, Rutherford, Paul, Driver, Tim, Guenther, Meike
Date
2020-11
Type
Report
Collections
AERU Research Report series
Keywords
consumer preferences, economics, export prosperity, Japan, kiwifruit, willingness-to-pay (WTP)
Fields of Research
ANZSRC::350601 Consumer behaviour, ANZSRC::350602 Consumer-oriented product or service development, ANZSRC::350606 Marketing research methodology, ANZSRC::380101 Agricultural economics, ANZSRC::470205 Cultural studies of agriculture, food and wine, ANZSRC::470203 Consumption and everyday life
Abstract
The Agribusiness and Economics Research Unit (AERU) at Lincoln University with the support of research partners under the Unlocking Export Prosperity from the Agri-food Values of Aotearoa New Zealand research programme has estimated willingness-to-pay (WTP) values for selected credence attributes of kiwifruit by Japanese consumers, with a focus on identifying preferences for attributes considered distinctively New Zealand.
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https://hdl.handle.net/10182/13868
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© Agribusiness and Economics Research Unit. Lincoln University, New Zealand, 2020.
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