Commodifying Yushu Tibetan dance: Ecological migrant performers' perspective

Abstract

Cultural tourism provides opportunities for ethnic minorities to showcase their cultures, customs and heritage. Based on qualitative research in the Three-River Headwater Region of the Qinghai-Tibet Plateau, this paper explores the perceptions and experiences of a group of ecological migrants who participate in dance performances for tourists. In particular, it aims to identify these ecological migrants’ perceptions of the meaning and value of these dances to their personal identity, and the impact of cultural commodification on these meanings for themselves and their communities. Findings reveal that the cultural commodification of dance in these communities is generally seen positively by the ecological migrant dancers; it is a means of gaining jobs and incomes in a situation where few other options are available. Being able to participate in these dances has also aided the resettlement process due to its role in celebrating and maintaining a central element of their cultural identity, in a new place. The interviewees reveal that the issue of the authenticity of these dances is complex, revealing the relatively marginalised position of many of these dancers in the economy, and cultural differences in perceptions of authenticity.