Publication

ENZA 2000 and onwards

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Authors
Alison Philip, J
Date
1997
Type
Other
Collections
Kellogg Rural Leaders Programme report series
Keywords
ENZA, marketing, industry structure, monopoly, apple industry
Fields of Research
ANZSRC::140209 Industry Economics and Industrial Organisation, ANZSRC::150503 Marketing Management (incl. Strategy and Customer Relations)
Abstract
Monopolies - you either love them or hate them - depending on your philosophy. This project for the 1997 Kellogg's Rural Leadership Programme does not attempt to justify nor to condemn their existence. Rather it attempts to explain the why where and when of their development and possible types of changes it could make to position the apple industry and its participants with a sustainable future by way of successful marketing thru the next 20 years.
Files
Kellogg Report
Adobe PDF, 348.08 KB
Permission (admin. only)
Adobe PDF, 64.09 KB
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https://hdl.handle.net/10182/5858
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Copyright © The Author.
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