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Agribusiness and Economics Research Unit (AERU)
AERU Research Report series
Farmer level marketing: case studies in the South Island of New Zealand
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Publication
Farmer level marketing: case studies in the South Island of New Zealand
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Author
Bowmar, R
Date
2008-05
Type
Report
Collections
AERU Research Report series
Keywords
farmer level marketing
,
farmer marketing strategies
,
meat industry
,
supply chain management
,
farmer entrepreneurship
,
strategic intent
,
case studies
,
risk management
Fields of Research
Abstract
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aeru_rr_305.pdf
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624.99 KB
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https://hdl.handle.net/10182/554
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