The structure, philosophy and direction of Landcorp's northern region
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Authors
Date
1997
Type
Monograph
Abstract
Following Government's restructuring of Lands & Survey Department,
Landcorp Farming Ltd, Whangarei Region was allocated 28 stations and
farms. A further eight properties were being farmed on an agency basis for the
Department of Conservation and Telecom. The farms were scattered from
Bombay Hills to North Cape and included five islands in the Hauraki Gulf
The total farmed area amounted to 34,900 hectares and carried 400,000
stock units.
Ten years on the Northern Region now farms 14 stations including one agency
farm. This follows a farm rationalisation programme that has seen the loss of
D.O.C. and Telecom leases, farm sales to the crown for settlement of Maori
land claims as well as private sales of non core properties.
Today the Northern Region farms 24,000 hectares and carries 229,000 stock
units.
During this time Landcorp has developed into a fully integrated agribusiness,
that farms over a million beef cattle, sheep, deer and dairy cows.
From these livestock, Landcorp prepares and markets a range of quality
products under its own brand name to meet New Zealand and International
demands.
Landcorp recognises its key to success depends very heavily on its staff and
managers. The company gives high priority to staff development, running a
number of staff training programmes each year. The Northern Region employs
63 farm based staff and 4 office staff
Marketing of all products from the Northern Region are co ordinated
through the North Island Marketing Unit. This enables staff in the Region to
focus on production to meet market commitment.
The Region is heavily dependent upon beef production with beef cattle
making up 70% of the stock units. Where applicable, cattle to sheep
ratios are being adjusted in favour of sheep, along with increasing the lamb
finishing capacity in the Region. Also a diversification programme
is underway to increase deer numbers to 3500 stock units.
All farms in the Northern Region are managed as part of Landcorp's
integrated production system philosopy, to optimize efficient land use and
focus management.
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