Publication

The ethically conscious flower consumer

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Authors
Rombach, Meike, Dean, David, Widmar, Nicole Jennifer, Bitsch, Vera
Date
2021-11-18
Type
Other
Collections
Department of Land Management and Systems
Keywords
cut flowers, ethical consumption
Fields of Research
ANZSRC::350601 Consumer behaviour, ANZSRC::350602 Consumer-oriented product or service development, ANZSRC::350606 Marketing research methodology, ANZSRC::300899 Horticultural production not elsewhere classified
Abstract
The entry discusses key factors which are relevant to consumers that are interested in buying fairtrade cut flowers and builds on the work of Meike Rombach, David Dean, Nicole Widmar and Vera Bitsch.
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Permalink
https://hdl.handle.net/10182/14537
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© Text is available under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/)
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