The potential for red meat value chains

Abstract

The New Zealand government has an ambitious aim by 2025 to raise total exports to 40 per cent of gross domestic product and double the value of primary exports. The have stated that this will involve developing stronger relationships with New Zealand exporters and supporting them to add value from existing markets by supply chain integration, brand promotion and protection. New Zealand red meat exports play an important role in this as they represent 11 per cent of total exports.