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dc.contributor.authorBirch, D.
dc.contributor.authorDean, David L.
dc.contributor.authorFazal-e-Hasan, S. M.
dc.contributor.authorLawley, M.
dc.date.accessioned2018-09-12T03:15:12Z
dc.date.available2018-04-16en
dc.date.issued2018-07
dc.date.submitted2018-03-02en
dc.identifier.issn1472-0817en
dc.identifier.urihttps://hdl.handle.net/10182/10230
dc.description.abstractDespite increasing levels of per capita seafood consumption globally, consumption levels across the population vary with many consumers eating less than recommended weekly intakes. This study investigates the influence of childhood patterns of seafood consumption, consumer confidence in selecting and preparing seafood, adult eating habits, and lifestyle on seafood consumption. Partial least squares structural equation modelling analysis was conducted using a sample of 1,318 Australian adults. The results show that consuming seafood regularly in childhood and developing the confidence to select and prepare seafood as an adult contribute to the development of seafood eating habits. Subsequently, a habit of consuming seafood leads to a lifestyle involving regular consumption of seafood. The results indicate the need to develop and implement intervention strategies for encouraging childhood seafood consumption (“train the child”) and increasing adults' confidence in selecting and preparing seafood (“teach the adult”). Intervention strategies proposed include educational programmes targeted at both children and adults, combined with the development of seafood products that appeal to children and suit the changing lifestyle needs of today's 21st century consumers.en
dc.format.extent426-438en
dc.language.isoen
dc.publisherWiley
dc.relationThe original publication is available from - Wiley - https://doi.org/10.1002/cb.1719 - http://dx.doi.org/10.1002/cb.1719en
dc.relation.urihttps://doi.org/10.1002/cb.1719en
dc.rights© 2018 John Wiley & Sons, Ltd.
dc.subjectseafooden
dc.titleTrain the child and teach the adult: Developing intervention strategies for increasing seafood consumptionen
dc.typeJournal Article
lu.contributor.unitLincoln University
lu.contributor.unitFaculty of Agribusiness and Commerce
lu.contributor.unitDepartment of Agribusiness and Markets
dc.identifier.doi10.1002/cb.1719en
dc.relation.isPartOfJournal of Consumer Behaviouren
pubs.issue4en
pubs.notesJuly/August Issueen
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://dx.doi.org/10.1002/cb.1719en
pubs.volume17en
dc.identifier.eissn1479-1838en
lu.identifier.orcid0000-0003-2534-8065


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