Show simple item record

dc.contributor.authorSchellhorn Matthiasen
dc.date.accessioned2009-05-24T23:09:31Z
dc.date.issued1998en
dc.identifier.urihttps://hdl.handle.net/10182/1080
dc.description.abstractThe promotion of places for tourism involves the projection of selective sets of images. Destinations often shape their cultural realities to match successful marketing images. Tourism and its promotion, therefore, generate transformations of a physical and symbolic nature. Beyond their manipulative and stereotyping promotional role, tourist brochures are agents in the ongoing commodification of natural and cultural environments. Tourism-related commercialisation is often viewed as a degenerative process. An alternative perspective acknowledges the risks involved yet also focuses on opportunities to promote cultural identity. Taking such a situational approach, I critically read eighteen German language travel catalogues. The South Sea's core place image emerges as the enduring dream of a feminised, exotic yet comforting paradise. This Fernweh dream occupies the outermost margin of eurocentric symbolic and geographic imagination. My analysis confirms the identity strengthening elements of ritual, myth and utopia as being core symbols of Central European holiday culture. For South Pacific service cultures, I note the risks inherent in perpetuating a romanticising, sexist, essentially neo-colonial place image, exemplified by the patronising portrayal of local women as available objects of male sexual desire.en
dc.language.isoenen
dc.publisherLincoln Universityen
dc.subjectmythsen
dc.subjectimageen
dc.subjectplaceen
dc.subjectgeographyen
dc.subjectsociologyen
dc.subjectpromotionen
dc.subjectcultural identityen
dc.subjectgenderen
dc.subjectSouth Pacificen
dc.subjectparadiseen
dc.subjecttourism marketingen
dc.subjecttourism brochuresen
dc.title"There is a place where the dreams live" : portrayals of the South Sea in German language tourist brochuresen
dc.typeThesis
thesis.degree.grantorLincoln Universityen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Applied Scienceen
dc.subject.marsdenFields of Research::350000 Commerce, Management, Tourism and Services::350500 Tourismen
dc.subject.marsdenFields of Research::420000 Language and Culture::420300 Cultural Studies::420303 Culture, gender, sexualityen
dc.subject.marsdenFields of Research::370000 Studies in Human Society::370400 Human Geography::370402 Social and cultural geographyen
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Environment, Society and Designen
lu.contributor.unitDepartment of Tourism, Sport and Societyen
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Environment, Society and Design
pubs.organisational-group/LU/Faculty of Environment, Society and Design/DTSS
pubs.publication-statusPublisheden


Files in this item

Default Thumbnail
Default Thumbnail

This item appears in the following Collection(s)

Show simple item record