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dc.contributor.authorLambert, Simon J.
dc.contributor.authorKrivokapic-Skoko, B.
dc.date.accessioned2020-02-03T21:36:26Z
dc.date.available2016-07-08en
dc.date.issued2016-07-08
dc.identifier.issn1049-6491en
dc.identifier.urihttps://hdl.handle.net/10182/11389
dc.description.abstractThis article outlines illustrative applications in the use of QCA and its fuzzy-set variant in three examples of business promotion in New Zealand in the establishment of ethnic business networks, new land-based ventures, and the success and failure of end-user innovation. The three studies offer insights into the genesis of ideas, assembly of business support, and development and dissemination of designs, prototypes, and products. The focus of the article is the methodological power of QCA to present empirically-derived Boolean equations that describe configurations of particular outcomes across multi-level analyses of the business groups and networks, industries, and individual businesses.en
dc.format.extent545-555en
dc.language.isoen
dc.publisherTaylor & Francis
dc.relationThe original publication is available from - Taylor & Francis - https://doi.org/10.1080/10496491.2016.1190548en
dc.relation.urihttps://doi.org/10.1080/10496491.2016.1190548en
dc.rights© 2016 Taylor & Francis
dc.subjectQCAen
dc.subjectend-user innovationen
dc.subjectethnic business networksen
dc.subjectNew Zealanden
dc.subjectMarketingen
dc.titleFrom crisp to fuzzy-sets QCA in exploring causal configurations: Examples from the New Zealand contexten
dc.typeJournal Article
lu.contributor.unitLincoln University
lu.contributor.unitFaculty of Environment, Society and Design
dc.identifier.doi10.1080/10496491.2016.1190548en
dc.relation.isPartOfJournal of Promotion Managementen
pubs.issue4en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Environment, Society and Design
pubs.publication-statusPublisheden
pubs.volume22en
dc.identifier.eissn1540-7594en
lu.identifier.orcid0000-0002-7744-6372


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