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Visitor survey report Akaroa French Fest 2019

Range, I.
Fountain, Joanna M.
Fields of Research
ANZSRC::1506 Tourism , ANZSRC::150604 Tourism Marketing , ANZSRC::150606 Tourist Behaviour and Visitor Experience , ANZSRC::150605 Tourism Resource Appraisal
This report presents the findings from a 2019 survey of 183 attendees at Akaroa’s FrenchFest 2019. The research reveals that a large majority of attendees enjoyed the festival, in particular its overall atmosphere, the parade and the performance of the beach landing. This level of enjoyment saw the majority of survey participants indicating that they would like to return in years and recommend the festival to friends and family. Based on these key measures, the festival was successful, however areas with some room for improvement have also been identified, including more variety of market stalls, more emphasis on ‘Frenchness’ in food, stalls and activities, and an extension of activities to the Friday and Sunday.
Source DOI
© LEaP, Lincoln University, New Zealand 2020
Creative Commons Rights
Access Rights