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    Trends in the use of the internet for marketing residential real estate in New Zealand

    McDonagh, John
    Abstract
    Sales and purchases of residential real estate are the most significant financial transactions that the majority of the population are involved with. As such they are concerned that these transactions are carried out efficiently and to their best advantage. One of the most significant changes affecting modern society over the last ten years has been the growth in consumer use of the Internet. This research examines the intersection of these two important issues – i.e. the use of the Internet for marketing residential real estate. Over the last twelve years Lincoln University has biennially surveyed residential real estate buyers and sellers in Christchurch, New Zealand. Findings from this research include the rapid growth of Internet use in recent years at the expense of newspaper advertising. However, the radical change in real estate brokerage services predicted by earlier researchers has not occurred – at least not yet. But major changes in Internet access and use are still underway and their effects on real estate brokerage may not be fully played out for some time to come.... [Show full abstract]
    Keywords
    Internet; home purchase; trends; real estate; marketing; World Wide Web; New Zealand; surveys
    Date
    2007-01
    Type
    Conference Contribution - published (Conference Paper)
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    • Department of Land Management and Systems [402]
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    Citation
    McDonagh, J. (2007). Trends in the use of the internet for marketing residential real estate in New Zealand. In Proceedings of the 13th annual conference of the Pacific Rim Real Estate Society, Freemantle, Western Australia, 21-24 January 2007.
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