Sales and purchases of residential real estate are the most significant financial transactions
that the majority of the population are involved with. As such they are concerned that these
transactions are carried out efficiently and to their best advantage. One of the most
significant changes affecting modern society over the last ten years has been the growth in
consumer use of the Internet. This research examines the intersection of these two important
issues – i.e. the use of the Internet for marketing residential real estate. Over the last twelve
years Lincoln University has biennially surveyed residential real estate buyers and sellers in
Christchurch, New Zealand. Findings from this research include the rapid growth of Internet
use in recent years at the expense of newspaper advertising. However, the radical change in
real estate brokerage services predicted by earlier researchers has not occurred – at least not
yet. But major changes in Internet access and use are still underway and their effects on real
estate brokerage may not be fully played out for some time to come.[Show full abstract]
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