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dc.contributor.authorKitson, G. W.
dc.date.accessioned2009-11-25T02:06:38Z
dc.date.available2009-11-25T02:06:38Z
dc.date.issued1968
dc.identifier.urihttps://hdl.handle.net/10182/1296
dc.description.abstractA good deal of interest has been shown in the marketing of vegetables over recent years particularly with reference to marketing margins. This survey is a study of such margins for different groups of retailers for two widely differing main centres in New Zealand. Two smaller North Island centres (Taumaranui and Taihape) were also surveyed but results for these centres were of less significance on national terms. Not only were the margins themselves under study but also factors which were considered likely to affect them. Factors relevant to a description of general retailing practices, but not clearly associated with retail margins were also studied and are described. A questionnaire was designed to gather information on the following broad topics: Frequency of getting supplies of vegetables, Range of vegetables stocked, Markup procedure and margins, Costs involved in retailing vegetables, Specialling policies for vegetables. Competition between retailers, Display and presentation of vegetables. Six vegetables were studied in detail. These were carrots, celery, cabbage, tomatoes, lettuce and onions. These were selected to get a range of perishability of products. The questionnaire was designed and tested with a number of people concerned with the marketing of vegetables in Christchurch whose co-operation is greatly appreciated. Gratitude must also be expressed to retailers visited in the survey who uncomplainingly gave up time to answer questions contained in a lengthy questionnaire. After a series of tests to the questionnaire, and subsequent amendments before and after the Christchurch survey in August, interviews were made in Auckland, Taumaranui and Taihape during October and November 1967.en
dc.language.isoenen
dc.publisherLincoln College. Agricultural Economics Research Unit.en
dc.relation.ispartofseriesResearch report (Lincoln College (University of Canterbury). Agricultural Economics Research Unit) ; no. 50en
dc.subjectvegetablesen
dc.subjectperishablesen
dc.subjectNew Zealanden
dc.subjectmarketing marginsen
dc.subjectretail marginsen
dc.subjectagricultural sectoren
dc.subjecteconomic aspectsen
dc.subjecteconomic researchen
dc.subjectmarket researchen
dc.subjecteconomic surveyen
dc.subjectsurveysen
dc.titleFresh vegetable retailing in New Zealand : an economic surveyen
dc.typeMonographen
dc.subject.marsdenFields of Research::340000 Economics::340200 Applied Economics::340201 Agricultural economicsen
dc.subject.marsdenFields of Research::340000 Economics::340400 Econometrics::340402 Econometric and statistical methodsen
lu.contributor.unitAgribusiness and Economics Research Uniten


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