Alps 2 Ocean Cycle Trail visitor survey 2020

Mkwara, Lena; Simmons, David G.; Kerr, Geoffrey N.

Mkwara, Lena; Simmons, David G.; Kerr, Geoffrey N.

Abstract

This report presents the findings from a 2020 survey of Alps 2 Ocean Cycle Trail (A2O) cyclists. COVID-19 cancelled fieldwork before data collection was complete. The limited data indicate that cyclists are extremely satisfied with the A2O and associated services, and make substantial expenditures associated with their ride. The A2O was a strong attractant to cyclists, the large majority of whom would not have visited the districts in the absence of the trail.

Keywords

A2O Cycle Trail; tourist attractions; tourism spending; economic attribution model; Mackenzie District; Waitaki District

Fields of Research

15 Commerce, Management, Tourism and Services; 1506 Tourism; 140216 Tourism Economics

Date

2020-11

Type

Report (Technical Report)

Citation

Mkwara, L., Simmons, D., & Kerr, G. (2020). Alps 2 Ocean Cycle Trail Visitor Survey 2020. LEaP Research Report, 52, 1-88