Show simple item record

dc.contributor.authorOkoroji, V.en
dc.contributor.authorLees, Nicholas J.en
dc.contributor.authorLucock, Xiaomengen
dc.description.abstractIn developing countries such as Nigeria, agriculture is the main source of livelihood with over 70% of the population engaged in farming. They are mostly smallholders and subsistence farmers with minimal use of technology and low productivity. The use of mobile applications in agriculture can potentially help smallholders access agricultural information and financial services, improve access to markets and enhance visibility for supply chain efficiency. Unfortunately, due to a lack of uptake of these applications many farmers have not realized the benefits of this technology. This study seeks to explore and examine the factors that affect the uptake of this technology. A conceptual model which builds on the extended Technology Adoption Model (TAM2) was empirically estimated using Structural Equation Modelling (SEM) to examine the factors that influence the adoption of mobile applications. Primary data were collected from a sample of 261 farmers. Data were analyzed using SEM with the help of IBM SPSS and IBM AMOS software. The structural model showed that seven of the hypothesized relationships in the research model were supported. Social influence (SI), Perceived usefulness (PU), Information/awareness (IA) and Intention to use (ITU) affected the Actual Use (AU) of mobile applications positively, while Perceived risk (PR) and Perceived cost had a negative impact on their adoption. This study contributes to the literature on farmers’ technology adoption. It provides evidence that the extended TAM is a suitable model to explain the factors that influence mobile application adoption behavior.en
dc.publisherAcademic Journalsen
dc.relationThe original publication is available from - Academic Journals -
dc.rights© 2021 Author(s)en
dc.subjectmobile applicationsen
dc.subjectInformation Communication Technologies (ICT) adoptionen
dc.subjectstructural equation modellingen
dc.subjectextended technology adoption modelen
dc.titleFactors affecting the adoption of mobile applications by farmers: An empirical investigationen
dc.typeJournal Article
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Agribusiness and Marketsen
dc.subject.anzsrc070106 Farm Management, Rural Management and Agribusinessen
dc.subject.anzsrc160804 Rural Sociologyen
dc.relation.isPartOfAfrican Journal of Agricultural Researchen
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18

Files in this item

Default Thumbnail

This item appears in the following Collection(s)

Show simple item record

Creative Commons Attribution
Except where otherwise noted, this item's license is described as Creative Commons Attribution