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dc.contributor.authorSampaio, Eduardo
dc.date.accessioned2021-02-25T02:43:30Z
dc.date.available2021-02-25T02:43:30Z
dc.date.issued2020
dc.identifier.urihttps://hdl.handle.net/10182/13464
dc.description.abstractIn recent times, consumer engagement in anti-consumption movements is on the rise, while unsustainable levels of consumption have become a concerning problem in society. Literature divides anti-consumption practices into two meta-groups: Pro-social, encompassing conscientious, green and sustainable consumption, where consumer behaviour does not necessarily translate into a reduction of consumption; and reasons against consumption (RAC) meta-group, where individuals have a noticeable aim to reduce or restrict their consumption. By using a mixed-method approach for data collection, the current study investigates the RAC and its intersections with motivations, attitudes and behaviours (MAB) of anti-consumers that are consciously reducing, restricting, rejecting or refusing consumption, labelled as the 4R’s. When analysing these practices from 281 anti-consumers in New Zealand, results show convincing connections between demographics and anti-consumption, most noticeably regarding age, level of education and income. It also demonstrates anti-consumers’ complexity, with their MAB presenting a variety of levels of strength, breadth and durability. Most importantly, the research proposes and implements important steps towards the measurement of tangible aspects of anti-consumption, which might assist in future investigations of the phenomena.en
dc.language.isoenen
dc.publisherLincoln Universityen
dc.rights.urihttps://researcharchive.lincoln.ac.nz/page/rights
dc.subjectanti-consumerismen
dc.subjectanti-consumeren
dc.subjectanti-consumerismen
dc.subjectvoluntary simplicityen
dc.subjectethical consumptionen
dc.subjectsustainable consumptionen
dc.subjectgreen consumptionen
dc.subjectconsumption resistanceen
dc.subjectanti-consumptionen
dc.subjectNew Zealanden
dc.subjectmotivationsen
dc.subjectattitudesen
dc.titleThe era of anti-consumption in New Zealand: An investigation of anti-consumer motivations, attitudes and behaviours : A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce and Management at Lincoln Universityen
dc.typeThesisen
thesis.degree.grantorLincoln Universityen
thesis.degree.levelMastersen
thesis.degree.nameMaster of Commerce and Managementen
lu.thesis.supervisorDean, David
lu.thesis.supervisorAhmed, Hafsa
lu.contributor.unitDepartment of Agribusiness and Marketsen
dc.subject.anzsrc15 Commerce, Management, Tourism and Servicesen
dc.subject.anzsrc16 Studies in Human Societyen
dc.subject.anzsrc1503 Business and Managementen
dc.subject.anzsrc1606 Political Scienceen


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