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dc.contributor.authorLawley, M.
dc.contributor.authorBirch, D.
dc.contributor.authorDean, David L.
dc.date.accessioned2021-03-03T22:05:18Z
dc.date.available2020-12-22en
dc.date.issued2020-12-22
dc.identifier.issn0897-4438en
dc.identifier.urihttps://hdl.handle.net/10182/13517
dc.description.abstractConsumers are increasingly relying on quality assurance indicators when purchasing agriproducts like fish, where they lack the confidence and ability to judge quality. Any industry quality scheme should start with an understanding of the product attributes consumers value. This paper explores Australian consumers’ perceptions of quality in relation to fish in general and barramundi specifically, using data from a national online survey of 2,061 consumers. Analysis of two open-ended questions and a perceptual mapping exercise indicate consumers value both intrinsic attributes such as freshness, color and smell, and extrinsic attributes such as origin and price. These results present the Australian barramundi industry with a starting point to develop a consumer-based quality framework and ensure consistent quality as valued by consumers.en
dc.format.extent69-83en
dc.language.isoen
dc.publisherTaylor & Francis
dc.relationThe original publication is available from - Taylor & Francis - https://doi.org/10.1080/08974438.2020.1860855en
dc.relation.urihttps://doi.org/10.1080/08974438.2020.1860855en
dc.rights© 2020 Taylor & Francis Group, LLC.
dc.subjectAustraliaen
dc.subjectbarramundien
dc.subjectfishen
dc.subjectqualityen
dc.titleToward a quality framework: Exploring consumer perceptions of barramundien
dc.typeJournal Article
lu.contributor.unitLincoln University
lu.contributor.unitFaculty of Agribusiness and Commerce
lu.contributor.unitDepartment of Agribusiness and Markets
dc.identifier.doi10.1080/08974438.2020.1860855en
dc.relation.isPartOfJournal of International Food and Agribusiness Marketingen
pubs.issue1en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.volume33en
dc.identifier.eissn1528-6983en
lu.identifier.orcid0000-0003-2534-8065


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