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dc.contributor.authorZheng, H.
dc.contributor.authorMa, Wanglin
dc.date.accessioned2021-03-21T23:37:59Z
dc.date.available2021-03-15en
dc.date.issued2021-03-15
dc.identifier.issn0003-6846en
dc.identifier.urihttps://hdl.handle.net/10182/13615
dc.description.abstractThere is a growing trend for rural residents to shop online, but little is known about how online shopping is associated with their subjective well-being. To fill this gap, in this study, we estimate the impact of online shopping on the subjective well-being of rural residents, using survey data collected from China. An endogenous ordered probit (EOP) model is employed to address the selection bias associated with online shopping. The empirical results reveal that online shopping significantly increases rural residents’ happiness and life satisfaction. The more rural residents spend on online shopping, the happier they are. Disaggregated analysis indicates that online shopping has greater positive impacts on the subjective well-being of lower-income residents (at household income tertile 1), relative to their higher-income counterparts (at household income tertiles 2–3). Our findings suggest that developing rural-targeted online shopping markets can improve the subjective well-being of rural residents and boost rural consumption upgrading.en
dc.format.extent15en
dc.languageenen
dc.language.isoen
dc.publisherTaylor & Francis
dc.relationThe original publication is available from - Taylor & Francis - https://doi.org/10.1080/00036846.2021.1897513en
dc.relation.urihttps://doi.org/10.1080/00036846.2021.1897513en
dc.rights© 2021 Informa UK Limited, trading as Taylor & Francis Group
dc.subjectonline shoppingen
dc.subjectsubjective well-beingen
dc.subjecthappinessen
dc.subjectlife satisfactionen
dc.subjectrural Chinaen
dc.subjectsubjective well-beingen
dc.subjectEconomicsen
dc.titleClick it and buy happiness: Does online shopping improve subjective well-being of rural residents in China?en
dc.typeJournal Article
lu.contributor.unitLincoln University
lu.contributor.unitFaculty of Agribusiness and Commerce
lu.contributor.unitDepartment of Global Value Chains and Trade
dc.identifier.doi10.1080/00036846.2021.1897513en
dc.relation.isPartOfApplied Economicsen
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/GVCT
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublished onlineen
dc.identifier.eissn1466-4283en
lu.identifier.orcid0000-0001-7847-8459


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