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dc.contributor.authorBrien, Anthony
dc.date.accessioned2021-04-21T22:32:37Z
dc.date.issued2020-07-06
dc.identifier.urihttps://hdl.handle.net/10182/13702
dc.description.abstractDesperate times calls for desperate measures – but letting desperation drive you to discounting can end up with disastrous results. Offering discounts as part of getting your business open, attracting customers and getting that all important cash coming in has a downside, including (at the extreme) potentially only delaying liquidation. Therefore, operators should think hard before offering and promoting discounts.
dc.language.isoen
dc.relationhttps://www.tourismticker.com/2020/07/06/perspectives-the-downside-to-discounting-and-a-couple-of-alternatives/
dc.subjecttourism
dc.subjectdiscounting
dc.titlePerspectives: The downside to discounting - and a couple of alternatives
dc.typePopular Press / News Item
lu.contributor.unitLincoln University
lu.contributor.unitFaculty of Agribusiness and Commerce
lu.contributor.unitDepartment of Global Value Chains and Trade
lu.contributor.unit|LU|Research Management Office|PE20
dc.relation.isPartOfTourism Ticker
pubs.organisational-group|LU
pubs.organisational-group|LU|Faculty of Agribusiness and Commerce
pubs.organisational-group|LU|Faculty of Agribusiness and Commerce|GVCT
pubs.organisational-group|LU|Research Management Office
pubs.organisational-group|LU|Research Management Office|QE18
pubs.organisational-group|LU|Research Management Office|PE20
pubs.publication-statusPublished online
pubs.publisher-urlhttps://www.tourismticker.com/2020/07/06/perspectives-the-downside-to-discounting-and-a-couple-of-alternatives/
lu.identifier.orcid0000-0002-0398-7408


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