| dc.contributor.author | Brien, Anthony | |
| dc.date.accessioned | 2021-04-21T22:32:37Z | |
| dc.date.issued | 2020-07-06 | |
| dc.identifier.uri | https://hdl.handle.net/10182/13702 | |
| dc.description.abstract | Desperate times calls for desperate measures – but letting desperation drive you to discounting can end up with disastrous results. Offering discounts as part of getting your business open, attracting customers and getting that all important cash coming in has a downside, including (at the extreme) potentially only delaying liquidation. Therefore, operators should think hard before offering and promoting discounts. | |
| dc.language.iso | en | |
| dc.relation | https://www.tourismticker.com/2020/07/06/perspectives-the-downside-to-discounting-and-a-couple-of-alternatives/ | |
| dc.subject | tourism | |
| dc.subject | discounting | |
| dc.title | Perspectives: The downside to discounting - and a couple of alternatives | |
| dc.type | Popular Press / News Item | |
| lu.contributor.unit | Lincoln University | |
| lu.contributor.unit | Faculty of Agribusiness and Commerce | |
| lu.contributor.unit | Department of Global Value Chains and Trade | |
| lu.contributor.unit | |LU|Research Management Office|PE20 | |
| dc.relation.isPartOf | Tourism Ticker | |
| pubs.organisational-group | |LU | |
| pubs.organisational-group | |LU|Faculty of Agribusiness and Commerce | |
| pubs.organisational-group | |LU|Faculty of Agribusiness and Commerce|GVCT | |
| pubs.organisational-group | |LU|Research Management Office | |
| pubs.organisational-group | |LU|Research Management Office|QE18 | |
| pubs.organisational-group | |LU|Research Management Office|PE20 | |
| pubs.publication-status | Published online | |
| pubs.publisher-url | https://www.tourismticker.com/2020/07/06/perspectives-the-downside-to-discounting-and-a-couple-of-alternatives/ | |
| lu.identifier.orcid | 0000-0002-0398-7408 | |
