Show simple item record

dc.contributor.authorTait, Peter R.
dc.contributor.authorSaunders, Caroline M.
dc.contributor.authorDalziel, Paul C.
dc.contributor.authorRutherford, Paul
dc.contributor.authorDriver, Tim
dc.contributor.authorGuenther, Meike
dc.date.accessioned2021-04-27T02:01:12Z
dc.date.issued2021-02
dc.identifier.issn1681-8997en
dc.identifier.urihttps://hdl.handle.net/10182/13717
dc.description.abstractThis study tested the hypothesis that consumers preferences over beef product credence attributes may differ when purchasing for a celebration than for usual personal consumption. Estimation of willingness-to-pay for attributes is compared in a between-subject design across the two occasions. Using attributes present in the Californian market we administer a Discrete Choice Experiment to 866 Californian beef consumers. Results from a Random Parameters Error Components Logit model reveal differences in preferences between occasions. Consumers purchasing for a celebration situation respond differently to particular attributes with the importance of pasture raised and grass-fed attributes elevated in particular, are more price inelastic, substitute towards premium cuts, and exhibit higher WTP overall. This study contributes useful insights applicable to beef producers and retailers in diversifying marketing strategies.en
dc.format.extent259-270en
dc.language.isoen
dc.publisherEEL
dc.relationThe original publication is available from - EEL - http://www.eel.my100megs.com/volume-20-number-2.htmen
dc.rights© EEL
dc.subjectbeefen
dc.subjectchoice experimenten
dc.subjectconsumer preferencesen
dc.subjectpurchase occasionen
dc.titleExamining the influence of purchase occasion on consumer preferences for credence attributes in the Californian beef marketen
dc.typeJournal Article
lu.contributor.unitLincoln University
lu.contributor.unitAgribusiness and Economics Research Unit
dc.relation.isPartOfEmpirical Economics Lettersen
pubs.issue2en
pubs.organisational-group/LU
pubs.organisational-group/LU/Agribusiness & Economics Research Unit
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.publisher-urlhttp://www.eel.my100megs.com/volume-20-number-2.htmen
pubs.volume20en
lu.identifier.orcid0000-0003-1597-7511
lu.identifier.orcid0000-0001-6394-4947
lu.identifier.orcid0000-0002-1757-6888
lu.identifier.orcid0000-0002-2712-9627


Files in this item

Default Thumbnail

This item appears in the following Collection(s)

Show simple item record