United Kingdom lamb consumer consumption behaviours and product preferences: A Latent Class Analysis

Tait, Peter R.; Saunders, Caroline M.; Dalziel, Paul C.; Rutherford, Paul; Driver, Tim; Guenther, Meike
Abstract
The Agribusiness and Economics Research Unit at Lincoln University with the support of research partners under the Unlocking Export Prosperity from the Agri-food Values of Aotearoa New Zealand research programme has estimated willingness-to-pay (WTP) values for selected credence attributes of lamb leg by United Kingdom consumers, with a focus on identifying preferences for attributes considered distinctively New Zealand.
Keywords
consumer preferences; economics; export prosperity; lamb; United Kingdom; willingness-to-pay
Fields of Research
380101 Agricultural economics; 350601 Consumer behaviour; 350602 Consumer-oriented product or service development; 350606 Marketing research methodology; 380114 Public economics - publicly provided goods; 470205 Cultural studies of agriculture, food and wine; 470203 Consumption and everyday life
Date
2020-11
Type
Report (Commissioned Report)
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Tait et al_RR 362 UEP Short Report_Lamb Leg Consumers in the UK 2020.pdf
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© Agribusiness and Economics Research Unit. Lincoln University, New Zealand, 2020.
Citation
Tait, P., Saunders, C., Dalziel, P., Rutherford, P., Driver, T., & Guenther, M. (2020). United Kingdom lamb consumer consumption behaviours and product preferences: A Latent Class Analysis. AERU Research Report No.362, prepared for the Unlocking Export Prosperity Research Programme. Lincoln University: Agribusiness and Economics Research Unit
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