Japanese kiwifruit consumer consumption behaviours and product preferences: A Latent Class Analysis
Tait, Peter R.; Saunders, Caroline M.; Dalziel, Paul C.; Rutherford, Paul; Driver, Tim; Guenther, Meike
The Agribusiness and Economics Research Unit (AERU) at Lincoln University with the support of research partners under the Unlocking Export Prosperity from the Agri-food Values of Aotearoa New Zealand research programme has estimated willingness-to-pay (WTP) values for selected credence attributes of kiwifruit by Japanese consumers, with a focus on identifying preferences for attributes considered distinctively New Zealand.
Keywordsconsumer preferences; economics; export prosperity; Japan; kiwifruit; willingness-to-pay (WTP)
Fields of Research350601 Consumer behaviour; 350602 Consumer-oriented product or service development; 350606 Marketing research methodology; 380101 Agricultural economics; 470205 Cultural studies of agriculture, food and wine; 470203 Consumption and everyday life
TypeReport (Commissioned Report)
© Agribusiness and Economics Research Unit. Lincoln University, New Zealand, 2020.Attribution 4.0 International