Japanese kiwifruit consumer consumption behaviours and product preferences: A Latent Class Analysis

Tait, Peter R.; Saunders, Caroline M.; Dalziel, Paul C.; Rutherford, Paul; Driver, Tim; Guenther, Meike

Item

Japanese kiwifruit consumer consumption behaviours and product preferences: A Latent Class Analysis

Tait, Peter R.
;
Saunders, Caroline M.
;
Dalziel, Paul C.
;
Rutherford, Paul
;
Driver, Tim
;
Guenther, Meike

Date

2020-11

Type

Report

Collections

AERU Research Report series

Keywords

consumer preferences, economics, export prosperity, Japan, kiwifruit, willingness-to-pay (WTP)

Fields of Research

ANZSRC::350601 Consumer behaviour , ANZSRC::350602 Consumer-oriented product or service development , ANZSRC::350606 Marketing research methodology , ANZSRC::380101 Agricultural economics , ANZSRC::470205 Cultural studies of agriculture, food and wine , ANZSRC::470203 Consumption and everyday life

Abstract

The Agribusiness and Economics Research Unit (AERU) at Lincoln University with the support of research partners under the Unlocking Export Prosperity from the Agri-food Values of Aotearoa New Zealand research programme has estimated willingness-to-pay (WTP) values for selected credence attributes of kiwifruit by Japanese consumers, with a focus on identifying preferences for attributes considered distinctively New Zealand.