Item

Texas Sauvignon blanc wine consumer consumption behaviours and product preferences: A Latent Class Analysis

Tait, Peter R.
Saunders, Caroline M.
Dalziel, Paul C.
Rutherford, Paul
Driver, Tim
Guenther, Meike
Date
2020-11
Type
Report
Fields of Research
ANZSRC::350602 Consumer-oriented product or service development , ANZSRC::350601 Consumer behaviour , ANZSRC::380114 Public economics - publicly provided goods , ANZSRC::470205 Cultural studies of agriculture, food and wine , ANZSRC::350606 Marketing research methodology , ANZSRC::380101 Agricultural economics , ANZSRC::470203 Consumption and everyday life
Abstract
The Agribusiness and Economics Research Unit (AERU) at Lincoln University with the support of research partners under the Unlocking Export Prosperity from the Agri-food Values of Aotearoa New Zealand research programme has estimated willingness-to-pay (WTP) values for selected credence attributes of Sauvignon blanc wine by Texan consumers, with a focus on identifying preferences for attributes considered distinctively New Zealand.
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Rights
© Agribusiness and Economics Research Unit. Lincoln University, New Zealand, 2020.
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