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dc.contributor.authorMa, Wanglin
dc.contributor.authorZheng, H.
dc.description.abstractAlthough off-farm work plays a significant role in facilitating agricultural production and rural development and improving household welfare, little is known about whether off-farm work can promote fruit and vegetable consumption in rural areas of developing countries. This paper sheds new insights by estimating the impact of off-farm work on fruit and vegetable consumption, measured by purchasing frequencies and consumption expenditures. We employ a two-stage residual inclusion estimator to address the self-selection bias and analyze data collected from 558 rural households in China. The results show that household heads’ off-farm work promotes rural households’ fruit and vegetable consumption by significantly increasing purchasing frequencies and expenditures. Further analysis confirms that household heads’ off-farm work participation, rather than all household members, plays a prominent role in promoting household fruit and vegetable consumption. We also find that farmers’ behaviours of growing fruits and vegetables appear to substitute their purchasing behaviours.en
dc.format.extent1-21 (21)en
dc.publisherOxford University Press and the EAAEP Foundation
dc.relationThe original publication is available from - Oxford University Press and the EAAEP Foundation -
dc.rights© The Author(s) 2021.
dc.rightsAttribution 4.0 International
dc.subject2SRI modelen
dc.subjectfruit consumptionen
dc.subjectoff-farm worken
dc.subjectrural Chinaen
dc.subjectvegetable consumptionen
dc.titlePromoting fruit and vegetable consumption in rural China: Does off-farm work play a role?en
dc.typeJournal Article
lu.contributor.unitLincoln University
lu.contributor.unitFaculty of Agribusiness and Commerce
lu.contributor.unitDepartment of Global Value Chains and Trade
dc.relation.isPartOfQ Openen
pubs.notesPublished in association with the European Agricultural and Applied Economics Publications Foundation (EAAEP Foundation).en
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/GVCT
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18
dc.subject.anzsrc2020350601 Consumer behaviouren
dc.subject.anzsrc2020350706 International businessen
dc.subject.anzsrc2020380101 Agricultural economicsen
dc.subject.anzsrc2020380113 Public economics - public choiceen

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