Governing value creation and capture in New Zealand agribusiness value chains: A case study
McIntyre, Tiffany; Wilson, Mark M. J.; Saunders, Caroline M.; Childerhouse, P. H. J.; Dalziel, Paul C.; Kaye-Blake, William H.; Kingi, T.; Mowat, A.; Reid, John D.; Saunders, John
This research addresses a key question in the Our Land and Water National Science Challenge concerning the creation and capture of value for New Zealand’s food and beverage exports. It investigates five case studies of established New Zealand global value chains to identify those value chain attributes important for the value chain to return value to the producer. The research developed a theoretical framework, which identified eight value chain attributes for exploration in the case study analysis. A further three attributes were revealed during the research. All five value chains highlighted the importance of ‘values’ to create ‘value’. While value is an important driver of chain activities, firms were largely concerned with developing relationships in which trust became an implicit factor, based upon a foundation of shared values, vision, and culture. The presence of these throughout the chain, in addition to supporting incentives, was crucial in ensuring alignment within the value chain. This and other key findings are described in the report.... [Show full abstract]
Keywordsgovernance; market orientation; New Zealand agribusiness; value chains; values-based enterprise; value-based enterprise
Fields of Research380101 Agricultural economics; 380110 International economics; 350207 International finance; 350602 Consumer-oriented product or service development; 350608 Marketing theory
TypeReport (Commissioned Report)
© Agribusiness and Economics Research Unit. Lincoln University, New Zealand, 2019.