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dc.contributor.authorRombach, Meike
dc.contributor.authorDean, David L.
dc.date.accessioned2021-11-29T00:14:15Z
dc.date.available2021-11-19en
dc.date.issued2021-11
dc.date.submitted2021-11-17en
dc.identifier.issn2076-2615en
dc.identifier.urihttps://hdl.handle.net/10182/14442
dc.description.abstractThe study provides insights for marketing managers in specialized pet supplies retailers, as well as for vets and animal welfare organizations. This study proposes a model that investigates the importance pet owners place on convenience, natural ingredients, and value and health claims as product attributes. For this purpose, an online survey with a sample size of 206 pet-owning US residents was conducted. Partial least squares structural equation modelling shows that pet food purchase involvement positively impacts subjective and objective knowledge about pet food. Subjective knowledge appears to be the strongest factor impacting the importance consumers place on all three attributes. This is followed by objective knowledge. Socio-demographic factors such as gender, age, income, and education appear to have a limited impact as predictors for the importance consumers place on the product attributes.en
dc.format.extent15en
dc.language.isoen
dc.publisherMDPI
dc.relationThe original publication is available from - MDPI - https://doi.org/10.3390/ani11113301en
dc.relation.urihttps://doi.org/10.3390/ani11113301en
dc.rights© 2021 by the authors. Licensee MDPI, Basel, Switzerland.
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectpet fooden
dc.subjectpet food involvementen
dc.subjectpet owneren
dc.subjectproduct attributesen
dc.titleIt keeps the good boy healthy from nose to tail: Understanding pet food attribute preferences of US consumersen
dc.typeJournal Article
lu.contributor.unitLincoln University
lu.contributor.unitFaculty of Agribusiness and Commerce
lu.contributor.unitDepartment of Agribusiness and Markets
lu.contributor.unitDepartment of Land Management and Systems
dc.identifier.doi10.3390/ani11113301en
dc.relation.isPartOfAnimalsen
pubs.issue11en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/LAMS
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.volume11en
dc.identifier.eissn2076-2615en
dc.rights.licenceAttributionen
dc.rights.licenceAttributionen
lu.identifier.orcid0000-0003-4014-6875
lu.identifier.orcid0000-0003-2534-8065
pubs.article-number3301en
dc.subject.anzsrc20203506 Marketingen
dc.subject.anzsrc2020350602 Consumer-oriented product or service developmenten
dc.subject.anzsrc2020350601 Consumer behaviouren


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