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dc.contributor.authorRombach, Meikeen
dc.contributor.authorDean, David L.en
dc.contributor.authorBaird, Timen
dc.date.accessioned2022-01-13T22:46:51Z
dc.date.available2021-12-14en
dc.date.issued2021-12en
dc.date.submitted2021-12-13en
dc.identifier.issn2311-7524en
dc.identifier.urihttps://hdl.handle.net/10182/14518
dc.description.abstractThis study provides insights for managers in the food retail sector, the horticultural industry, actors involved in community gardening and farmers’ markets. It proposes a model that investigates key factors determining US consumer preferences for growing fruit over buying it in pre-Covidian and Covidian times. For this purpose, an online survey with a sample of 383 US residents was conducted. Partial least squares structural equation modelling shows that subjective knowledge about fruit and the perceived impact of COVID-19 are the most important drivers of preferences for growing over buying in Covidian times. The impact of COVID-19 had no relevance for the pre-Covidian times. For both scenarios, only age and gender as socio-demographic factors were found to influence subjective knowledge and the perceived impact of COVID-19. Other sociodemographic factors were not found to have any impact.en
dc.format.extent14en
dc.languageenen
dc.language.isoenen
dc.publisherMDPIen
dc.relationThe original publication is available from - MDPI - https://doi.org/10.3390/horticulturae7120575en
dc.relation.urihttps://doi.org/10.3390/horticulturae7120575en
dc.rights© 2021 by the authors. Licensee MDPI, Basel, Switzerland.en
dc.rightsAttribution 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectCOVID-19en
dc.subjectfruiten
dc.subjectgardeningen
dc.subjectknowledgeen
dc.subjectUS consumersen
dc.titleExploring key factors determining US consumer preferences for growing over buying fruit in pre-Covidian and Covidian timesen
dc.typeJournal Article
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Agribusiness and Marketsen
lu.contributor.unitDepartment of Land Management and Systemsen
dc.identifier.doi10.3390/horticulturae7120575en
dc.relation.isPartOfHorticulturaeen
pubs.issue12en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/AGMK
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/LAMS
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/PE20
pubs.organisational-group/LU/Research Management Office/QE18
pubs.publication-statusPublisheden
pubs.volume7en
dc.identifier.eissn2311-7524en
dc.rights.licenceAttributionen
lu.identifier.orcid0000-0003-4014-6875
lu.identifier.orcid0000-0003-2534-8065
lu.identifier.orcid0000-0002-9169-3564
pubs.article-number575en
dc.subject.anzsrc2020350601 Consumer behaviouren
dc.subject.anzsrc2020350602 Consumer-oriented product or service developmenten
dc.subject.anzsrc2020350606 Marketing research methodologyen
dc.subject.anzsrc2020300606 Food sustainabilityen
dc.subject.anzsrc2020300899 Horticultural production not elsewhere classifieden


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