Loading...
Ireland’s Origin Green sustainability brand: Relevance for New Zealand’s beef industry
Authors
Date
2021-09
Type
Journal Article
Collections
Keywords
Fields of Research
ANZSRC::300208 Farm management, rural management and agribusiness, ANZSRC::300606 Food sustainability, ANZSRC::350602 Consumer-oriented product or service development, ANZSRC::300210 Sustainable agricultural development, ANZSRC::350605 Marketing management (incl. strategy and customer relations), ANZSRC::300307 Environmental studies in animal production, ANZSRC::300399 Animal production not elsewhere classified
Abstract
This article reports on a study by the author on Ireland’s Origin Green sustainability brand. It looks at what it is, how it is implemented in the Irish beef industry and its relevance to New Zealand. Compared to Ireland, the study found the New Zealand beef industry has been slow to implement important programmes such as the measurement of farm-level carbon footprints, traceability and consistent quality assurance standards.
Permalink
Source DOI
Rights
© NZIPIM.