Research@Lincoln
    • Login
     
    View Item 
    •   Research@Lincoln Home
    • Theses and Dissertations
    • Theses and Dissertations with Restricted Access
    • View Item
    •   Research@Lincoln Home
    • Theses and Dissertations
    • Theses and Dissertations with Restricted Access
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Exploratory study: A best practice model for online tourism websites

    Tandapranata, Freddy
    Abstract
    The emergence of the Internet and its related online services brings a whole new opportunity for businesses to expand and adapt to this relatively new technology. It presents a great possibility for the tourism industry to sell and market its services online. This includes businesses such as accommodation providers. The focus of this research is on accommodation service providers who have adapted to the Internet era. It tries to explore the current state of the different accommodation types available in New Zealand which utilize the website as their tool to market their services. This thesis also provides some guidelines on how to improve the service offered and to maximize the benefit of selling and marketing services online for the accommodation industry in New Zealand. Firstly, a literature review was carried out to find the most suitable model for the theoretical framework. The theoretical framework has four main prerequisites which could lead customers to become satisfied with the online purchase experience and result in repeat business and loyalty. Then structured interviews were used to collect the data which was then analyzed against the theoretical framework constructs. The interviews were conducted at four different accommodation types of establishments by telephone and face-to-face. Results of the study indicate that many accommodation providers do not yet have the knowledge and tools to work out which sales channels give them the most benefit and which channels give the least benefit. However, it was found that accommodation web sites which take credit card details were securely encrypted for maximum customer protection. The results also show that the New Zealand Model Code for Consumer Protection in Electronic Commerce produced by the New Zealand government is not widely known to businesses in the accommodation industry. It is suggested that government take the role of publicizing and promoting the existence of the model code document to attract the wider business community.... [Show full abstract]
    Keywords
    website quality; New Zealand Model Code for Consumer Protection in Electronic Commerce; e-commerce; tourism; accommodation industry; website; online tourism; e-business; online information quality; website design; Internet
    Date
    2006
    Type
    Thesis
    Access Rights
    Digital thesis can be viewed by current staff and students of Lincoln University only. Print copy available for reading in Lincoln University Library.
    Collections
    • Department of Global Value Chains and Trade [212]
    • Theses and Dissertations with Restricted Access [2207]
    Share this

    on Twitter on Facebook on LinkedIn on Reddit on Tumblr by Email

    View/Open
    Staff/student login to read
    Metadata
     Expand record
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us
     

     

    Browse

    All of Research@LincolnCommunities & CollectionsTitlesAuthorsKeywordsBy Issue DateThis CollectionTitlesAuthorsKeywordsBy Issue Date

    My Account

    LoginRegister

    Statistics

    View Usage Statistics
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us