Research@Lincoln
    • Login
     
    View Item 
    •   Research@Lincoln Home
    • Theses and Dissertations
    • Masters Theses
    • View Item
    •   Research@Lincoln Home
    • Theses and Dissertations
    • Masters Theses
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    A city for all seasons : a case study of urban place promotion

    Schöllmann, Andrea
    Abstract
    Promoting cities as tourism destinations is seen as a way to enable growth. This promotion involves the projection of selective imagery to specific target groups and often includes the physical reshaping of places to fit a promotable image. Attempts to understand these processes have often focused on one of two approaches: a global perspective stressing the consumptive nature of the tourist gaze and the resultant commodification of place at the local level; and a local perspective emphasising difference and uniqueness. My thesis outlines an investigation into the promotion of the city of Christchurch, New Zealand. I found that local place promotional messages are a product of both global economic forces, which stimulate the growth of tourism, and a local search for identity. The local 'sense of place', as constructed in place promotional imagery, is constantly reviewed and reflects changing social relationships in place and through time. Christchurch, therefore, is not simply promoted in the image of tourism with, as it is often claimed, the inevitable commodification of place and destruction of meaning. Local claims to uniqueness are an expression of the current social relationships in place, which construct selective histories of the past based on ideas of the present that are linked to a search for identity at both local and national levels.... [Show full abstract]
    Keywords
    place promotion; tourism; image marketing; Christchurch; place; sense of place; rhetoric; tourism; urban development; heritage; economic aspects
    Fields of Research
    140216 Tourism Economics; 150604 Tourism Marketing
    Date
    1997
    Type
    Thesis
    Collections
    • Masters Theses [809]
    • Department of Tourism, Sport and Society [625]
    Share this

    on Twitter on Facebook on LinkedIn on Reddit on Tumblr by Email

    Thumbnail
    View/Open
    schollmann_mprtm.pdf
    Metadata
     Expand record
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us
     

     

    Browse

    All of Research@LincolnCommunities & CollectionsTitlesAuthorsKeywordsBy Issue DateThis CollectionTitlesAuthorsKeywordsBy Issue Date

    My Account

    LoginRegister

    Statistics

    View Usage Statistics
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us