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    A technical, marketing and financial overview of the Canterbury wine grape system : a dissertation submitted in partial fulfilment of the requirements for the degree of Bachelor of Horticultural Science (Honours) at Lincoln University

    Gray, A. J.
    Abstract
    Over the past decade, the face of Canterbury viticulture has changed substantially. This dissertation documents those changes and ascertains why certain cultivars were planted in Canterbury. A systems study of the Canterbury wine grape industry is presented incorporating production, economic and marketing aspects. A literature review incorporated current world and New Zealand statistics on vineyard areas and wine production and trade. Survey results from all known wine grape growers in Canterbury are presented. There are 215 ha planted, 141 ha of white and 74 ha of red cultivars. Pinot Noir and Riesling represent 47 ha each. Chardonnay (38 ha) has rapidly emerged as a promising cultivar and there is increasing interest in Sauvignon Blanc. An economic analysis revealed that annual gross returns are insufficient to cover direct costs. Estimated gross returns per hectare were low; Chardonnay $5700, Pinot Noir $5466, Riesling $4900, Sauvignon Blanc $4900, Merlot $5600 and Cabernet Franc $5600 are the cultivars recommended with most potential, but yields and prices for these are still too low to make the industry economically viable. Key problems identified include: • limited knowledge on, and certified availability of reliable clones • low yields resulting from original planting of poor clones • bird damage • seasonal climatic variation • spacing and training factors • lack of a suitable database for reliable management decisions Suggestions are made on the future direction for the Canterbury industry with emphasis on coordinated husbandry / economic / marketing research.... [Show full abstract]
    Keywords
    Vitis vinifera; grapes; grapevines; viticulture; climate; New Zealand; Canterbury; Lincoln University; wine; wine grape cultivars; soils; birds; pests and diseases; system; technical; marketing; financial; costing; model
    Fields of Research
    070604 Oenology and Viticulture; 140201 Agricultural Economics; 1505 Marketing
    Date
    1991
    Type
    Dissertation
    Access Rights
    Digital thesis can be viewed by current staff and students of Lincoln University only.
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    • Theses and Dissertations with Restricted Access [2207]
    • Department of Wine, Food and Molecular Biosciences [631]
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