Enhancing financial and economic yield in tourism: summary report of the Yield Research Programme
Lincoln University. Tourism Recreation Research and Education Centre; New Zealand. Ministry of Tourism; Tourism Industry Association New Zealand; Tourism New Zealand
In recent years, ‘yield’ has become a central issue in tourism development with many operators and policy analysts now seeking ‘high yield’ tourism. Attempts to maximise yield have sometimes focussed on maximising volume (i.e. visitor numbers or revenue). But over time an increasing number of sector participants have come to appreciate that maximising volume is not necessarily maximising value – and nor does it necessarily lead to sustainable businesses. For that reason, discussions about yield are now encompassing the concepts of value-added, net benefit and measures of sustainability. This paper provides a high level summary of the key findings of the Yield Research Programme, with the full suite of research findings being available on the Ministry of Tourism and Lincoln University websites: www.tourismresearch.govt.nz and www.lincoln.ac.nz.... [Show full abstract]
Keywordstourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing
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Enhancing financial and economic yield in tourism: business support programme for small and medium enterprises: existing initiatives and delivery mechanisms Wason, Karen M.; Sleeman, R.; Simmons, David G. (Lincoln University. Tourism Recreation Research and Education Centre.Lincoln, Canterbury, 2007-11)This report has been prepared as part of the ‘Enhancing Financial and Economic Yield in Tourism’ programme of research funded by The Ministry of Tourism and the Tourism Industry Association. It brings together what we have ...
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