Research@Lincoln
    • Login
     
    View Item 
    •   Research@Lincoln Home
    • Theses and Dissertations
    • Theses and Dissertations with Restricted Access
    • View Item
    •   Research@Lincoln Home
    • Theses and Dissertations
    • Theses and Dissertations with Restricted Access
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The integration of marketing and logistics functions : an empirical examination of New Zealand firms

    Gibson Antony, J.
    Abstract
    Successful businesses recognise the importance of developing competitive advantages. One source of competitiveness for the firm is the development of an integrated relationship between the firm's marketing and logistics functions, as this integration has the ability to further enhance the firm's customer focus. The objective of this research is to contribute an understanding of the factors operating in the firm that are associated with the integration of marketing and logistics functions. A "Marketing-Logistics Integration Model", derived from the functional integration pillar of the marketing concept, is developed to investigate 10 hypotheses related to these factors. This model is tested in more than 450 New Zealand firms. Multiple Regression Analysis identifies which strategic, operational, and structural factors are associated with marketing-logistics integration in the firm. This research reveals that strategic management, through top management emphasis on integration and the creation of mutual goals between the functions, is one of the most critical factors operating in the firm to encourage high levels of marketing-logistics integration. The findings also indicate the importance of middle management factors such as the existence of cooperative attitudes and provision of education and training between the marketing and logistics functions. These results support the propositions and findings of related studies in the general field of marketing regarding the factors supporting integration, but this study is the first to adapt and apply these to the integration of marketing and logistics functions, and one of the first to investigate the marketing-logistics relationship empirically. This research makes three significant contributions to customer-focussed business function research. Firstly, a unique model has been developed from sound academic theory that highlights the factors posited to integrate two highly customer-focussed business functions, marketing and logistics. Secondly, this model has been tested in an empirical setting. Finally, the research has sought to develop an understanding of marketing-logistics integration under different firm conditions. This research provides future researchers with a base model for understanding how functional integration may be supported in the firm.... [Show full abstract]
    Keywords
    marketing-logistics integration; marketing-logistics coordination; functional integration; functional coordination; marketing concept; market orientation; integrated logistics
    Date
    1999
    Type
    Thesis
    Access Rights
    Digital thesis can be viewed by current staff and students of Lincoln University only. Print copy available for reading in Lincoln University Library.
    Collections
    • Department of Global Value Chains and Trade [212]
    • Theses and Dissertations with Restricted Access [2207]
    Share this

    on Twitter on Facebook on LinkedIn on Reddit on Tumblr by Email

    View/Open
    Staff/student login to read
    Metadata
     Expand record

    Related items

    Showing items related by title, author, creator and subject.

    • An examination of alternative marketing structures : a literature search 

      Fowler, D. E.; Sheppard, R. L.; Hughes, S. A. (Lincoln College. Agricultural and Economics Research Unit., 1985-11)
      This Discussion Paper presents a report on a literature survey of alternative market structures, carried out under contract to the Department of Trade and Industry. This report has been divided into two Parts. Part 1 ...
    • A contractual framework for evaluating agricultural and horticultural marketing channels 

      Martin, Sandra K.; Zwart, A. C. (Lincoln College. Agricultural Economics Research Unit., 1986-08)
      In recent years, new directions have begun to emerge in agricultural export marketing. Emphasis has been placed on managed marketing to target market segments, rather than on bulk commodity trading. This has resulted ...
    • Policy risk and Stock Market volatility in China 

      Jia, Dekui (Lincoln University, 2019)
      The policy-driven feature of China’s stock market induces a debatable argument that political interference should be responsible for the sharp fluctuations of the stock markets because of discretionary changes in government ...
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us
     

     

    Browse

    All of Research@LincolnCommunities & CollectionsTitlesAuthorsKeywordsBy Issue DateThis CollectionTitlesAuthorsKeywordsBy Issue Date

    My Account

    LoginRegister

    Statistics

    View Usage Statistics
    This service is managed by Learning, Teaching and Library
    • Archive Policy
    • Copyright and Reuse
    • Deposit Guidelines and FAQ
    • Contact Us