Enhancing financial and economic yield in tourism: public sector: local government and regional yield report
The programme “Enhancing Financial and Economic Yield in Tourism” has included a range of investigations into various dimensions of private sector yield of tourism businesses, as well as public sector yield of tourism at local and national levels. In this report the focus is on yield from a regional perspective. Yield in this report is understood as net financial or economic benefit. For the private sector, the measure of yield used is Economic Value Added, while for local government the measure of yield is the difference between costs and revenue. Local government yield related to tourism can best be interpreted within the context of regional total value added from tourism. While local government may have a negative yield for its own tourism-related business, it judges this to be worthwhile from the community perspective because of the commercial benefits to the community as evidenced by total value added and employment In this report the focus is on regional yield in Christchurch City, and Rotorua District, from the perspective of both the private sector and local government. We show private sector yield as Economic Value Added (EVA), which is the relevant measure for private investors, as well as the more common national accounting measure of total value added and total employment. We have estimated the private sector commercial yield on the basis of surveys of visitor expenditure and analysis of private sector financial yield ratios by sector, and the net costs and benefits to the local government sector on the basis of an analysis of local government revenue and spending.... [Show full abstract]
Keywordstourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing
Fields of Research1506 Tourism
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Enhancing financial and economic yield in tourism: performance benchmarks for New Zealand tourism characteristic enterprises based on financial yield Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)Tourism Strategy 2010 identified the objective of achieving greater financial and economic sustainability from tourism businesses and observed that there were a number of mechanisms that might contribute. This paper has ...
Lincoln University. Tourism Recreation Research and Education Centre; New Zealand. Ministry of Tourism; Tourism Industry Association New Zealand; Tourism New Zealand (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)In recent years, ‘yield’ has become a central issue in tourism development with many operators and policy analysts now seeking ‘high yield’ tourism. Attempts to maximise yield have sometimes focussed on maximising volume ...
Becken, Susanne; Butcher, G.; Cullen, Ross; Moriarty, John P.; Radford, Joseph J.; Simmons, David G.; Tan, J. (Lincoln University. Tourism Recreation Research and Education Centre.Lincoln, Canterbury, 2007-11)This discussion paper Dimensions of Tourism Yield represents the first in a series of papers that describe and refine various aspects of ‘tourism yield’ as currently manifesting in New Zealand. By way of background the ...