Enhancing financial and economic yield in tourism: business support programme for small and medium enterprises: existing initiatives and delivery mechanisms
Abstract
This report has been prepared as part of the ‘Enhancing Financial and Economic Yield in Tourism’ programme of research funded by The Ministry of Tourism and the Tourism Industry Association. It brings together what we have learned about the needs of small and medium tourism enterprises (SMTEs), with the knowledge of current business support programmes. The survey and interview research projects carried out in 2005 and 2006 respectively, sought to achieve an enhanced understanding about SMTEs in New Zealand. The literature and website reviews of business support initiatives were more narrowly focused and served to provide a succinct overview of the main business support initiatives currently available in New Zealand.... [Show full abstract]
Keywords
tourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketingFields of Research
1506 TourismDate
2007-11Type
Report (Commissioned Report)Collections
Related items
Showing items related by title, author, creator and subject.
-
The role of central government in tourism: A public choice perspective
O'Fallon, Carolyn E. (Lincoln University, 1994)Very few meta-theoretical frameworks have been applied to the field of tourism studies despite the vast amount of literature produced. In this thesis a public choice theoretical framework is applied to tourism to evaluate ... -
The implications of present tourism development strategies in New Zealand : presented in partial fulfilment of the requirements for the Degree of Master of Science in the Centre for Resource Management, University of Canterbury and Lincoln College
Warren, Julie A. N. (Lincoln College, University of Canterbury, 1985)Present tourism development strategies in New Zealand reflect the confidence of Government and private enterprise in the industry's capacity to contribute to the nation's economic growth. Fieldwork in Geraldine, Akaroa and ... -
Cultural tourism : the balancing act
Williams Lesley, E.; Darma Putra, N. (Lincoln University. Commerce Division., 1997-11)Tourism is a dynamic international industry that attracts customers from all walks of life to locations all around the globe. It is also an industry that has the potential to provide a large source of revenue for many ...