Research Archive

Enhancing financial and economic yield in tourism: business support programme for small and medium enterprises: existing initiatives and delivery mechanisms

Research Archive

Enhancing financial and economic yield in tourism: business support programme for small and medium enterprises: existing initiatives and delivery mechanisms

Wason, K. ; Sleeman, R. ; Simmons, D.
Type: Report (Commissioned Report)
Permalink: https://hdl.handle.net/10182/277
Originally published: 2007-11 as Yield Research Programme Report by Lincoln University. Tourism Recreation Research and Education Centre. and available at http://hdl.handle.net/10182/277
Keywords: tourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing
Fields of Research: 1506 Tourism

Abstract:

This report has been prepared as part of the ‘Enhancing Financial and Economic Yield in Tourism’ programme of research funded by The Ministry of Tourism and the Tourism Industry Association. It brings together what we have learned about the needs of small and medium tourism enterprises (SMTEs), with the knowledge of current business support programmes. The survey and interview research projects carried out in 2005 and 2006 respectively, sought to achieve an enhanced understanding about SMTEs in New Zealand. The literature and website reviews of business support initiatives were more narrowly focused and served to provide a succinct overview of the main business support initiatives currently available in New Zealand.

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