Enhancing financial and economic yield in tourism: business support programme for small and medium enterprises: existing initiatives and delivery mechanisms
This report has been prepared as part of the ‘Enhancing Financial and Economic Yield in Tourism’ programme of research funded by The Ministry of Tourism and the Tourism Industry Association. It brings together what we have learned about the needs of small and medium tourism enterprises (SMTEs), with the knowledge of current business support programmes. The survey and interview research projects carried out in 2005 and 2006 respectively, sought to achieve an enhanced understanding about SMTEs in New Zealand. The literature and website reviews of business support initiatives were more narrowly focused and served to provide a succinct overview of the main business support initiatives currently available in New Zealand.... [Show full abstract]
Keywordstourism yield; economic yield; yield management; pricing structures; tourism economics; financial performance; economic performance; tourism investment; tourism management; tourism marketing
Fields of Research1506 Tourism
TypeReport (Commissioned Report)
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Wilson, Jude; Riley, Steve (Tourism Industry Association (TIA) and Lincoln University., 2011)The Tourism Industry Association of New Zealand’s (TIA) annual State of the Sector 2011 has been prepared in partnership with Lincoln University. The objective of this is to understand better how the tourism sector sees ...
Enhancing financial and economic yield in tourism: sector performance and business benchmarks report Moriarty, John (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)Establishing the economic contribution of visitor activities to national or local gross domestic product (GDP) has been the primary use of Tourism Satellite Accounts (TSA). Visitor consumption is distributed throughout ...
Lincoln University. Tourism Recreation Research and Education Centre; New Zealand. Ministry of Tourism; Tourism Industry Association New Zealand; Tourism New Zealand (Lincoln University. Tourism Recreation Research and Education Centre., 2007-11)In recent years, ‘yield’ has become a central issue in tourism development with many operators and policy analysts now seeking ‘high yield’ tourism. Attempts to maximise yield have sometimes focussed on maximising volume ...